Audience Research

Some feedback from our focus group:

• Locations that would work well with the track include busy cities, train stations, street scenes, aswell as "lonely places" such as a forest, coastal area, and cliffs.

Some quotations from the participants following this discussion on locations and use of narrative:

• "A good story would be the lead singer trying to catch up with the girl he's singing about but he cant". This point was explained by the participant who said this would work well with shots in a busy city of "the man following the girl but things keep getting in his way, like train doors closing on him and groups of tourists blocking him".
• Following this response, another participant said that "it would look good if you had the man on one train and he see's the girl but she's on the opposite train moving away from him".
• Another said "Say he's following her, trying to catch up with her, and she gets on a train but the doors close on him and he goes up to the window but she can't see him"

The response about the kind of mood evoked was that although it was quite a fast song, it's still quite sad:

• One participant said "it feels quite sad, like the man has a broken heart"
• Another said "it's a sad, tragic story because it's about how he misses his girlfriend and wants her back"

When asked how we could show this mood through the video, participants responded:

• "Having the man walking down the street singing, infront of people he doesn't know"
• "Make it look really dark and dingey, like when it's raining"
• "You can see the dispare on his face as he's chasing this girl"

Other ideas for the video included:

• "For the bit about them being broken up, there should be something like flashbacks showing the memories they have"
• "You could have bits with the memories and then other bits where you can see the group, like the man singing and his band on stage or in a studio"
• "It looks cool when the lead singer is walking along a street and singing"

Some things that the participants liked in music videos:

• "When the camera goes all around them" (360 degrees pan)
• When shown the video to 'The Man Who Can't Be Moved' by The Script, all participants liked the shots of the lead singer walking through the city singing about his loved one. One said "it looks so good because it's something that doesn't happen in real life, so looks really good in the video". Participants also liked the undercranking used in this video to show time passing. They especially liked how it made car headlights turn into one long line and one said "I've never seen that done before, it's wicked"

When the participants where showed the video to 'Closer' by Ne-Yo, they agreed that the text over the shots was effective and "looked good", but some thought "it doesn't really suit The Script, it's more for hip-hop/r'n'b videos". We then showed the group the video for 'She Moves in her Own Way' by The Kooks. Responses were:

• "I like it when he's looking out of the window, it shows he's thinking"
• "You can see how close the group are because they're having such a laugh together"

We finished by asking what the main thing that they expected to see in this video was, and were told:

• "A story, that we can see happening and matches what he's singing about in the song"
• "A bit of the band but mainly the lead singer and him singing into the camera"