Technical Analysis The Kooks SWAY

From looking at this video previously i was aware of the techniques used but did not really study the more technical aspects of the video including camera type shot and movement, but in this analysis i will.

By Watching the video and pausing on every single shot change i was able to gain an insight into the creative and technical side of the connstuction of music videos. By taking down this information by hand in a table printed off from Excel i was able to save time and efficiency, and make it easier to come to a conclusion.

The video opens with quite a long (duration) MCU, stationary shot of a beach, as the waves come in. The use of this sets the scene and mood of the video.
The camera tehniques used in practically every shot follow the same pattern; MCUs which are definitly not stationary. This Typical shot is used when following the lead singer, as emphasis is placed on him throughout. Others include CU shots on other objects of importance, such as faces, bottles, televisions, scaffolding. By using very fast cuts the video seems to flow very well, as most of these cuts are in sync to the audio track, and the facial gesture of the lead singer. A few oddities within the video include a shot towards the end which has a duration of roughly 8 seconds, as the main guitar solo comes in. This shot shows the lead singer walking (overcranked) singing the chorus, as ruble is falling down around him. i Believe that s shot like this is useful as it does reinforces the meaning and importance of the subject matter.

the full technical analysis will be photographed and placed on here ASAP;)