I created a mood board to reflect the discussions I have made with my group, and the thoughts that I have based on our track "Before The Worst" by The Script.
I have included a variety of still shots that I have captured from a selection of videos on Youtube which have particular techniques that I like and may suit our track. These include the text that appears across the screen in ‘Closer’ by Ne-Yo, and the post production illustrations from Kanye West’s ‘Good Life’ as well shots from videos produced by Justin Timberlake, Estelle, Justice, Afra and The Script’s three singles released.
I have also incorporated a number of photographs, such as the close up of the bramble which I believe is effect in that it blurs out all off the negative space, focusing directly on the subject. This is a technique I wish to include in our video, as I believe it is not only extremely useful when creating focus on a specific subject, such as the artist, but it also provides an interesting aesthetic. Images also include a number of locations, and techniques used when shooting them. For example, I have included photographs from Brighton seafront, connoting thought and loneliness. In contrast, there are also shots from London, a very busy city which connotes confusion. This is something I have found in a number of videos, especially by The Script as this contrast is often used in the blend between performance and narrative shots, used to reflect the mood of the artist. I particularly like the images taken into the sunlight which create silhouettes and a high contrast of black and white. I think that this provides an interesting aesthetic and may be something our group could include in the music video.
You may notice the colour theme of the mood board is quite dark, with certain highlights. This is something that I have found in the majority of the mainstream videos that I have discovered useful techniques in. I believe this softer effect gives a cinematic feel to the videos, and is something that I have noticed in all of The Script’s music videos. Furthermore, they also add to the track and assist in constructing the bands image, as the connotations of these less brash colours present the band as easy going, down to earth, genuine people, which in turn creates an image of band authenticity. This is reflected in the clothing worn by the group which I have also included in the mood board. Casual wear such as jeans, trainers, ‘hoodies’ and plain t-shirts present the band as ‘normal’, un-constructed and genuine. Although these connotations are prevalent, it is important to note that this is a decision made by producers and the artists, determining how The Script are presented to audiences just as Britney Spears’ team determine how they wish to present her.
I have included a variety of text which comes to mind when listening to this track. Some of the words are lyrics from the track which are essential in creating the video. However, other text included is more technical, such as ‘capturing the zeitgeist’ which I have included as I believe there is a current indie trend in society which is not only reflected in clothing but is finding its way into music video too, such as ‘Dance’ by Justice. The other text included will be useful during production as it will remind me off aspects from videos that I like and wish to include, such as ‘spotlight, blend of performance and narrative shots, rule of thirds’ etc.
I have also incorporated a number of photographs, such as the close up of the bramble which I believe is effect in that it blurs out all off the negative space, focusing directly on the subject. This is a technique I wish to include in our video, as I believe it is not only extremely useful when creating focus on a specific subject, such as the artist, but it also provides an interesting aesthetic. Images also include a number of locations, and techniques used when shooting them. For example, I have included photographs from Brighton seafront, connoting thought and loneliness. In contrast, there are also shots from London, a very busy city which connotes confusion. This is something I have found in a number of videos, especially by The Script as this contrast is often used in the blend between performance and narrative shots, used to reflect the mood of the artist. I particularly like the images taken into the sunlight which create silhouettes and a high contrast of black and white. I think that this provides an interesting aesthetic and may be something our group could include in the music video.
You may notice the colour theme of the mood board is quite dark, with certain highlights. This is something that I have found in the majority of the mainstream videos that I have discovered useful techniques in. I believe this softer effect gives a cinematic feel to the videos, and is something that I have noticed in all of The Script’s music videos. Furthermore, they also add to the track and assist in constructing the bands image, as the connotations of these less brash colours present the band as easy going, down to earth, genuine people, which in turn creates an image of band authenticity. This is reflected in the clothing worn by the group which I have also included in the mood board. Casual wear such as jeans, trainers, ‘hoodies’ and plain t-shirts present the band as ‘normal’, un-constructed and genuine. Although these connotations are prevalent, it is important to note that this is a decision made by producers and the artists, determining how The Script are presented to audiences just as Britney Spears’ team determine how they wish to present her.
I have included a variety of text which comes to mind when listening to this track. Some of the words are lyrics from the track which are essential in creating the video. However, other text included is more technical, such as ‘capturing the zeitgeist’ which I have included as I believe there is a current indie trend in society which is not only reflected in clothing but is finding its way into music video too, such as ‘Dance’ by Justice. The other text included will be useful during production as it will remind me off aspects from videos that I like and wish to include, such as ‘spotlight, blend of performance and narrative shots, rule of thirds’ etc.
Excellent evaluation of moodboard - I can see how your creative response to the brief is developing. Well done.
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