Textual Analysis #2 'The Script'

The Script's second released single was 'The Man Who Can't Be Moved' which goes along side our chosen track 'Before The Worst' on their debut album. The single was released on the 25th July, 2008.

There are various techniques used in this video which I have taken in mind with the thought of our group's music video approaching such as the undercranking used to speed up time. Locations as well I looked at as we aim to go for a similar look to previous videos from 'The Script'.
It is a narrative video in which the group tell a story visually and also through the lyrics of the song. It begins with the lead singer walking down the street with a depressed look as he is iscolated and alone. The video is a simplistic one however it doesn't need to be over complicated.

With the street scene, the artist tells the story of the whole song through his emotions with not a lot of props needed. He sits alone on the side of the street waiting for the one he loves and shows he will do anything to get her back. The camera focuses on a photo of the girl from time to time as well as his watch which adds to the effect of time going by. Undercranking is then used to show night turn to day and people walking past which is effective as it emphasises the waiting game the artist plays.

There are additional band shots with the group in an underground car park, lip syncing the song. I really like this location as it makes the group stand out and the natural lighting of the car park works well, edited to make it brighter and make the artist shine. The colours in the video are mainly quite dull with black and whites often used for clothing etc. There would have been a wash used on many of the shots to achieve this look. These performance shots can be related to the study of Andrew Goodwin. There is a clear link between the lyrics and visual shot which conforms to this theory. In addition, there are many 'meat' shots of the group (mainly the lead singer) to help convey his emotions.

The video like many of the Indie genre is not so much art however at the same time it isn't really a commercial video either. They aim to portay feelings and moods throughout the video and this is a techique which adds to authenticity, the ideology of the band is to convey their feelings which they conform to here. In many of their songs, they aim to get a message across to the audience which can make them be seen as an influencial and aspirational group.

There is a sense of masculinity shown as he will break rules in order to get what he wants, yet he is still effected by his feelings and concentrates on one thing, to get his girl back. The lyrics anchored by the video will appeal to mainly a male audience who may have gone through the same feelings before with a loved one. 'The Man Who Can't Be Moved' will aspire many to not give up if they have lost a loved one.

The video doesn't challenge ideas and therefore is seen as an advert for the band, more than anything. The video doesn't appeal to ambient viewing which is shown by the number of narrative and performance shots. Audiences would be most likely to view this video on mainly mainstream channels such as 'The Hits' or 'TMF' as the band is a popular one who would get a high number of demand and interest from the audience. The band are one of the newest big things in the UK and therefore their demand is high right now.