Michel Gondry - Auteur

following on from looking at Chris Milk, I have now looked at auteur Michel Gondry who clearly shows in his video an aestetic approach. The video I looked at of his is 'Around The World' by Daft Punk.
The main element to this video which is also apparent in other Gondry videos is the choreographed dance routine which lasts throughout. The dancers are dressed in various colourful and extravegant outfits to make the video look more artistic. The dancing is in time with the beat of the music which also makes it aestetically pleasing. Gondry takes the lyrics from the song into consideration with the moves of the dancers. The video would have been made up of a few cuts as it is all performed in one studio location. The dancers are constantly walking around in circles "around the world" and there are elements of life and death with the skeletons for example which all adds to the auteur approach of the Director.
There are various other aspects such as the colourful lighting which adds to the artistic approach. This all contributes towards these sort of videos to be aimed towards ambient viewing. The audience will study the video in a lot more detail more so than the commercial videos as the artistic approach constantly keeps the audience interested and focused.
There are no shots of the band which again shows how the video is artistic. Various other videos by Daft Punk also don't show the band themselves which connotes that the want to be judged upon their music.