Audience Research

From looking at the way in which our target audience involved themselves in the group discussion it was evident that they showed a liking to the track and concepts put across. This gave me an idea into the people who would watch a particular video based on the genre and conventions apparent in similar videos also. On this basis i decided to look into the viewing figures (complied by EMAP) to gain a further understanding and insight into the type of people who would passivly or actively engage in such a video. The results are as follows:





As our focus group was well within this age range, it gave us understanding in what they "expext to see in a music video of this type". We used a semi-structured group interview style of methodolgy which enabled us to expand on our origional questions. This expansion was incredibly useful as it allowed us to collate detailed qualitative data giving us insights that we wouldnt be able to use if the data was quantitive, therfore the reason why we didnt use quantitative styles such as questionnaires due to this reason.